Boating Industry Research Study – Take Part Now


Submit your entry to the study by 3 May 2024

The Soundings Trade Only Group in collaboration with sponsors MarineMax, Volvo Penta, Yamaha, NMMA, MRAA and international industry partners ICOMIA and Marine Industry News, has launched a ground breaking research initiative aimed at understanding the needs and desires of today’s marine industry employees and fostering a stronger, more diverse, expansive, and multi-faceted marine workforce.

The 2024 global research study marks a significant milestone in the marine industry’s commitment to workforce development as a catalyst for progress and competitiveness. With a focus on attracting, retaining, and developing top talent within the sector, this pioneering endeavour seeks to provide invaluable insights for business leaders and owners.

“For years now we have recognised the pressing need for a more expansive and diverse talent pool within the marine industry. I am frequently approached by organizations seeking female candidates. If we want to attract women to a variety of positions and retain them, it is paramount that we understand their preferences, factors that impact job retention, and their career ambitions and goals,” said Michele Goldsmith, vice president and general manager of the Soundings Trade Only Group. “This study represents a crucial step toward understanding the aspirations, challenges, and opportunities for women and men in our industry. By gaining this knowledge, industry stakeholders can develop data-driven strategies to fulfil their staffing needs, foster a more diverse, inclusive environment and unlock the full potential of this talent pool.”

The research study will encompass qualitative and quantitative methodologies, including a survey and interviews with professionals from diverse backgrounds across different segments of the marine industry.

“We encourage the global marine community to make their voices heard, take the survey and share it with marine industry colleagues,” added Goldsmith.

The findings of the research study are expected to provide valuable insights and actionable recommendations for marine industry stakeholders. By leveraging the findings of this study, organisations can implement targeted strategies to attract, retain and develop top talent, driving innovation and competitiveness in the global maritime community. The Soundings Trade Only Group with its industry partners will share the results of the survey in September 2024.

The research study will be live until 3 May 2024 and you can take part here.

For more information about the survey please contact