Description
To Invest or Not to Invest – Know Thy Market & Evaluate the Economics & Feasibility Before Making Your Investment Approaches & Key Ingredients to Increasing Marina Profitability Why should one invest in marinas, whether they are local boating facilities, point of destination resorts, or inner city redevelopments? The answer is no different than for any other type of investment – to earn a reasonable return for the risks undertaken. No one invests in stocks or bonds with the intent to lose money or without expecting a reasonable rate of return. The approach to investing in marinas is no different than making any other type of investment. One first has to understand the industry and next the particular investment. Like deciding on what house, stock or bond one purchases or desires, investing in marinas is conceptually no different. Some people are in love with the idea of owning waterfront properties and ventures, others look at the desirable long term operating as well as capital appreciation rates of return. Today, it is almost impossible to turn on a television in any country without seeing the advertising and marketing community capitalizing on the waterfront as a backdrop or subliminal compatible suggestive message. This frequent and continued use of boating and water related activities provide additional subliminal reinforcement to those who are and/or would be the future patrons of marina investments. This not only can act as reinforcement to marina investments but, properly capitalized upon, can help maximize the rates of return.