ICOMIA Podcast Episode 14 – Su Lin Cheah, ICOMIA’s APAC Representative, outlines how the association is building engagement with Asia-Pacific.
The ICOMIA Podcast is sponsored by AkzoNobel
Table of Contents
A Dynamic & Diverse Region
Asia-Pacific is one of the most dynamic and diverse regions in the global boating landscape.
With nine ICOMIA member associations across Asia, Cheah observes that activity now flows in both directions: Asian stakeholders are increasingly active on the global stage, while international brands are seeking a foothold in Asia’s emerging markets.
Unlocking the Potential
According to Su Lin, unlocking the region’s recreational boating potential will depend upon four critical pillars: policy reform, access to water, cultural participation, and financial infrastructure.
Governments must evolve maritime frameworks to encompass leisure activities alongside commercial regulation. Equally, practical access—from launch ramps and safe moorings to fully developed marina networks and yard services—remains essential.
Ways to Grow
Cultural perceptions must also shift. “Grow Boating” initiatives, she notes, should expand participation beyond luxury imagery by promoting chartering, club membership, and subscription models.
Meanwhile, financial mechanisms—from retail loans and dealer finance to insurance literacy—must mature to support mid-size craft ownership and use.
Data and investor confidence are pivotal. In the ICOMIA podcast, ICOMIA’s Asia Working Group is discussed. The group is initiating structured market and business reporting to improve transparency and underpin informed investment decisions.
More Than One Market
Hong Kong provides a compelling example: the Hong Kong Boating Industry Association’s structured advocacy on moorings and harbours has led to productive engagement with government, a model for the region.
Su Lin emphasises that “Asia is not one market.” Each territory demands a tailored approach—Japan and Korea host community-centred events, China’s CIBS remains a leading B2B platform, and Taiwan continues to excel in large-yacht manufacturing.
Advice For Brands
Her closing advice for brands is pragmatic: “Be present, tour multiple markets, build local dealer capability, and plan for the long term.” Through convening and collaboration, ICOMIA aims to guide, rather than dictate, the region’s journey towards sustainable boating growth.
Original text source: Mairne Industry News
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