Description
Marina Marketing as a Worthwhile Investment My store begins in a small Mediterranean country called Israel, which boasts 180 kilometers of straight sandy beaches, avid beachgoers. and also a small group of recreational sailors, who enjoyed setting sail but had nowhere to moor their boats. During the country`s 45 years of existence, no one – neither government officials nor municipal authorities nor entrepreneurs – realized the enormous potential in establishing marinas. But judging from the popularity of boating in neighboring countries, coupled with the increase in leisure time, it was clear — to people with vision – that recreational boating would grow immensely if more facilities were provided. Only recently die awareness of marina marketing as a good investment has been recognized in Israel. During the last five years, 13 government-planned marinas have been marketed, and the number of moorings in Israel has grown from 800 in 1993 to `_.500 in 1995. By die year 2010, there will be a total of 10,000 moorings. Of the 13 planned marinas, two have been completed, two are under construction. and the others are at different points in the planning stages. As a result of this marina-development frenzy, antiquated ports, such as Jaffa and Acco. had no choice but to jump on the bandwagon and expand their ports and services.