Discover Boating Marketing Leadership Summit, hosted by the National Marine Manufacturers Association (NMMA), took place in Tampa, Florida on October 8, 2025. ICOMIA CEO, Joe Lynch, reports.

In Tampa, Florida, the pulse of North America’s leisure marine industry beat strongly this week as leading marketing innovators, brand strategists, and association leaders gathered for the Discover Boating Marketing Leadership Summit, hosted by the National Marine Manufacturers Association (NMMA).

Discover Boating Marketing Leadership Summit

Representing the global perspective, ICOMIA CEO Joe Lynch joined the event to engage in forward-looking discussions on how the industry can collectively navigate an evolving market. This was a meeting of the leading marketing brains of the leisure marine industry. It’s inspiring to see so many creative professionals focused on building strategies that will ensure a healthy, dynamic market for the future.

The summit underscored the essential role of collaboration in the continued success of the marine sector. Through initiatives such as Discover Boating, the industry is uniting under a shared mission: to grow participation, redefine perceptions, and invite new audiences to experience the joy of life on the water. This sense of collective purpose resonated throughout the day’s sessions, where speakers and participants explored the intersection of innovation, inclusivity, and consumer engagement.

Key Markets Insights

HJoe says, ‘For once, the session on how AI will impact marketing was honest, meaningful and helpful – thank you’.

‘Also, some great insights into the ever-shifting demographics and motivations of our key markets, which surrounded a conversation on how the industry working together to support #DiscoverBoating, will be to everyone’s benefit.’

IBEX Opens

With the International BoatBuilders’ Exhibition & Conference (IBEX) opening today (October 7, 2025), ICOMIA’s focus shifts to supporting its members here.

Stay tuned for updates from Ellen Bradley and Frank Hugelmeyer (on LinkedIn) for deeper insights from the Summit, and for ICOMIA’s continuing coverage as we champion international collaboration and sustainable growth across the marine world here.

For more ICOMIA News & Updates, follow this link