Marina Management Optimization through pricing policies and networking

Optimising management and profit, and promoting boat mobility in a local network of marinas.

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The paper presents improvements in pricing policies and berths management, experimented by a local network of marinas in France with the help of the speaker as consultant. The 8 marinas of the Ports du Morbihan network have been financed by the public community, and are operated by a mixed capital (public – private) company, with three objectives : to ensure the best level of services make profit develop large economic impacts for the community area (marine business and tourism).

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